1. What is your first reaction to the product? *
2. How would you rate the quality of the product? *
3. How innovative is the product? *
4. When you think about the product, do you think of it as something you need or don’t need? *
5. How would you rate the value for money of the product? *
6. If the product were available today, how likely would you be to buy the product? *
7. How likely are you to replace your current product with the product? *
8. How likely is it that you would recommend our new product to a friend or colleague? *
Not at all likely Extremely likely
9. In your own words, what are the things that you like most about this new product? *
10. In your own words, what are the things that you would most like to improve in this new product? *